The Web Masters website is a division of The McKenna Advertising Agency based out of Spokane, Washington and Coeur d'Alene, Idaho. We are founded on the premise that client results and stunning design go hand in hand.With our affiliate divisions in advertising, photography, video & audio production and business consulting we provide a 360 degree solutions from strategy and design to development and digital marketing services, with a client's ROI as the measurment for our success. Our Clients span all industries and all business sizes as well as municipalities, educational institutions and Non-profits. We know how to guide you into a web or mobile development project that has value vs., one that is over-priced and offers little return. Even if you don’t use our services we will steer you from the wrong path. We work on a global network with various partners and affiliates. The bulk of our solo projects takes place in the USA with a concentration in the Northwest United States; Seattle, Olympia & Spokane, Washington and Boise, Coeur d'Alene, Sandpoint, Post Falls & Hayden, Idaho. We also facilitate projects in Los Angeles, San Diego & San Francisco, California as well as Nevada, Utah, Oregon and Montana. On occasion we work on national and international web development projects.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, target marketing, and maintaining a desired reputation of the brand. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth consumers share via social networks, instant messages, news feeds. etc about events, products, services, brands or companies. When the underlying message spreads from user to user it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.